Apple on Friday launched its exclusive Apple Store app in India, deepening its retail presence in the world’s most populous country as the iPhone maker looks to capitalize on growing consumer demand.
He applicationAvailable for download on the Indian App Store, it allows customers to purchase Apple products directly while receiving personalized shopping recommendations, the company said in a statement.
Through the app, users can also customize their Mac with more powerful chips, additional memory or additional storage (features long sought by Indian customers) and arrange delivery or pickup of their purchases.
The move comes as Apple works to strengthen its presence in India, where it opened its first physical stores in Mumbai and Delhi in 2023. The company plans four additional stores in tech hub Bengaluru, Pune and other parts of Delhi and Mumbai. (Apple launched its online store in India in 2020).
“At Apple, our customer is at the center of everything we do and we are thrilled to introduce the Apple Store app to reach even more users in India, further deepening our connections,” said Karen Rasmussen, director of online retail. from Apple, in a statement.
The app features separate tabs for products, personalized recommendations, and post-purchase support, including online setup sessions with Apple specialists. Customers can also sign up for free training sessions at physical Apple stores and learn about Apple trade-in and financing options, as well as add free engraving to devices like AirPods and iPads in eight languages.
India, the world’s second-largest smartphone market, is slowly becoming an important geography for Apple as it looks to expand its manufacturing bases outside of China. The company began assembling iPhones in India in 2017 and has since expanded production through partners such as Foxconn and Indian conglomerate Tata.