As reported, the bankers are preparing to get rid of the debt used to finance the social network of Elon Musk, for which he paid 44 million dollars in 2022, including $ 13 billion in financing. Morgan Stanley heads the initiative, hoping to sell senior debt between 90 and 95 cents per dollar. Inform the WSJ.
As the medium points out, bankers usually do not maintain debts for years, but volatile periods can affect those plans, and volatility has defined X since the acquisition of Musk, with advertisers worried about the concern that the extreme content in the Platform can damage your brands. Although the sources of the Journal say that X’s finances are improving, Musk himself told his staff in a January email seen by the WSJ that “our user growth is stagnant, income is not impressive and we are barely reaching the Balance point “.
As reported, Musk observed in that same email the “power” of X to “shape national conversations and results.” However, it is not clear that his power is attracting advertisers. Meanwhile, a gesture made by Musk in the opening celebration of President Trump that many interpreted as a Fascist greeting It could further complicate the equation for big brands.