Google Search is in the midst of a “trip” around the AI, said the CEO of Google, Slándar Pichai, during the company’s profit call on Tuesday. The beginning of that trip was the general vision of AI, a controversial and monumental change in the way Google delivers information to billions of search users.
But that was just the beginning.
“As AI continues to expand the universe of consultations that people can ask for, 2025 will be one of the most important years for search innovation so far,” Pichai said during his opening comments about the call.
Throughout the call, Pichai presented the following phase of the Google Plan to pack with the functions of the company’s research laboratory, Deepmind. The search product is becoming more as an assistant of AI who sails on the Internet for you, looks at the web pages and returns an answer.
It is far from a simple search system that gives you ten blue links.
Google has been on this road for some years, since the giant of the search was caught with the launch of Operai chatpt in 2022. The change has massive implications for websites that depend on traffic and Google companies that buy advertisements In Google Search. .
Not everyone is happy with that, but Google is moving forward.
When asked about the future of AI and search, Pichai said that “you can imagine the future with Project Astra”, a reference to the Deepmind multimodal system, which can process live videos from a camera or screen of computer and answer users’ questions about what I see in real time.
Google also has great plans for Project Astra in other parts of its business. The company says that the multimodal AI system feeds a couple of intelligent augmented reality glasses someday, for which Google will create the operating system.
Pichai also mentioned Gemini Deep Research, an AI agent who takes several minutes to create long research reports, as a feature that could fundamentally change the way people use Google. Deep research automates the work that people have traditionally done with Google Search. But now, it seems that Google wants to do that research for users.
“The types of use cases are really expanding drastically for which the search can work, things that are not always answered instantly, but they can take some time to answer,” said Pichai. “Those are all areas of exploration, and will see us by putting new experiences in front of users within 2025.”
Pichai also said that Google has a “clear sense” of the search experiences that he could create with another of Google’s agents, Project Mariner. That system can use the front-end of the websites on behalf of the users, which makes people use unnecessary.
Google’s CEO also said that there is an “opportunity” about allowing users to interact more and make tracking questions with Google Search. Pichai was light in the details there, but it seems that Google is considering ways of making his search interface more like a chatbot.
“I think he [Search] The product will evolve even more, ”said Pichai. “As people make it easier to interact and ask follow -up questions, etc., I think we have the opportunity to boost greater growth.”
Today, ChatgPT has matured in one of the most used products on the Internet, with hundreds of millions of weekly users. It presents an existential threat to the long -term business of Google Search. To address it, Google is not only building an AI Chatbot competitor with Gemini, but also injected functions directly into the search.
Of course, the first step in the trip of the search for Google was not very good. When Google implemented the descriptions of AI throughout the search for Google, the system showed hallucinations of the inaccurate and strange. These included answers that told people to eat rocks and put glue in their pizza. Google admitted at that time that the descriptions of AI needed some work.
Despite this negative deployment, it seems that Google has just begun to put AI in the search.