In an email sent late Friday, X CEO Linda Yaccarino announced the launch of a new “video tab” feature (which resembles TikTok-style endless scrolling, according to an X source) and an X-exclusive reality series, called The off-seasonstarring soccer star Midge Purce and produced by investor Alexis Ohanian.
This announcement comes shortly after a meeting of X partners and clients at the New York office on Tuesday as Yaccarino works to retain advertisers and content creators, both vital to the platform but constantly fleeing due to the behavior of its owner, Elon Musk.
Yaccarino added that Purce and Ohanian came to the office to share more about the upcoming premiere of The off-season — which is configured to It will go live on October 18thX has been striking content deals with creators like MrBeast and celebrities like Don Lemon (who is now suing Musk after his show was cancelled) with the aim of strengthening its pivot into video and challenging YouTube as a video hosting platform.
The off-season is produced in association with reality TV producer Alex Baskin (who produced Vanderpump Rules) and Box to Box movies (Driving to survive), together with Ohanian, according VarietyThe show follows 11 female National Women’s Soccer League players during their offseason, living together for two weeks in Miami, and offers “uncensored access to their personal stories, interpersonal relationships and their experience on the field.”