It’s official: Amazon’s second Prime Day event of the year is taking place in early October. The two-day shopping event, which Amazon is calling Prime Big Deal Days for the second year in a row, will kick off at 12:01 a.m. PT / 3:01 a.m. ET on Tuesday, Oct. 8, and run through Wednesday, Oct. 9, the company announced. announced on Tuesday.
Much like last year, Amazon is running the 48-hour promotion in an attempt to kick off the holiday shopping season, giving Amazon Prime members another opportunity outside of Prime Day proper to save on everything from household items to everyday essentials. While we typically see the lowest sale prices during Black Friday and Cyber Monday, Amazon’s Fall Sale typically offers solid deals on a variety of tech products, including all-time low prices on Amazon devices and discounts from third-party sellers.
This time around, Amazon says it will be offering up to 55 percent off select Amazon devices, including security cameras like the Blink Outdoor 4, Fire TVs, Eero mesh Wi-Fi systems, and controllers for its cloud gaming service, Luna. You can also expect to see deals from independent sellers and a mishmash of non-Amazon brands, including Lego, Fujifilm, Samsung, Beats, and more, some of which will be available in the run-up to the event. Amazon will also be running exclusive promotions on a range of digital goods and services, including Grub Hub Plus and Amazon Music, the latter of which will be available to new subscribers for free for a limited time.
Of course, the big caveat to Prime Big Deal Days is that most deals are tied to an Amazon Prime subscription, which costs $14.99 per month or $139 per year. That said, not all deals require a membership, and we’re likely to see similar deals at Walmart, Best Buy, and other retailers looking to compete with Amazon’s October Prime Day.
Much like Amazon’s last Prime Day event in July, Prime Big Deal Days will be taking place in the US, UK, Australia, Canada, France, Spain, Germany, Sweden, Poland, and a handful of other regions around the world (Amazon says it’ll hold a separate Prime Day event in Japan in late October). As usual, we’ll be pointing out the best deals on 4K TVs, laptops, noise-cancelling headphones, and other tech products ahead of the main event on October 8, so be sure to stay tuned for all of our deals coverage for a closer look at what Amazon has in store.