Billy McFarland is returning, with Fyre Festival 2. Programmed that takes place in Isla Mujeres, Mexico, from May 30 to June 2, the tickets have just come up for sale, ranging from $ 1,400 to $ 1.1 million truly shameless , although artists have not been confirmed, artists have not been confirmed, and McFarland himself is not sure if he can legally leave the country to attend, while he said Today’s show on Monday morning.
It is certainly unexpected. In 2017, McFarland organized a successful viral campaign for Fyre Festival, promising an ultra luxurious musical event in the Bahamas. The influencers went into mass to promote it, but when the guests arrived, they found tents, sad cheese sandwiches and without running water. The debacle became a defining moment of influencers of influencers, immortalized on Instagram. (Lost in chaos was the original purpose of the FYRE Festival: Promote Fyre Media“Uber for the Performing Arts” by McFarland, a platform that connects event organizers with musicians).
McFarland’s ineptitude led him to prison for fraud. But don’t be surprised if people buy what they are selling again. Marketing can overcome a lot, with people eager to be part of a moment, even if that means being burned twice.