The food delivery group of India, Zomato, plans to change its name as eternal, a strategic change as its Blinkit rapid trade unit becomes a significant driver of future growth.
The headquarters in Gurugram, which joined the Benchmark of India, Bse Sensex in December, said on Tuesday that the name change would better reflect its expanding business portfolio that includes the rapid service delivery service Blinkit, the Company to company and the district company.
In Letter to shareholdersFounder Deepinder Goyal said the company began using “eternal” internally after acquiring Blinkit to distinguish between the corporate entity and its food delivery brand. The Zomato and the brand will remain unchanged.
“Eternal is a powerful name, and to be honest, it scares me to my nucleus. It is a difficult task to meet. Because ‘Eternal’ has a promise and a paradox, “Goyal wrote in a letter.” This is not just a name change; it is a mission statement. “
Brand change requires the approval of shareholders and regulatory. At the end, the company will change its zomato to Eternal Ticker.