Intelligence owners TVs and transmission sticks that ROKU run are already subject to Video ads on the home screen. Now, Roku is testing how he would see if he took things a step further and forced people to see a video advertisement before reaching the Roku Os home screen.
Roku customer reports that see video ads britcommerceally reproduce before they could see the starting screen of the operating system that began to appear online this week. A Reddit user, for example, aware Yesterday: “I just turned on my roku and got a … announcement for a movie, before arriving at the Roku regular home screen.” Multiple apparent users reported having seen an advertisement for the movie Moana 2. The ads have a close option, but some users seem not to have seen it.
When he was contacted to comment, a Roku spokesman shared a company statement confirming that britcommerce advertisements are expected behaviors but not a permanent part of the Roku operating system today. Instead, Roku said, he was only testing the advertisement capacity.
Roku’s representative said that Roku’s business “has and always requires continuous evidence and innovation in design, navigation, content and our first level advertising products,” he added: “Our recent test is only the last example, since we explore new ways to exhibit brands and programs, while providing a lovely and simple user experience.”
Roku did not respond to requests for comments on whether he has plans to make permanent self -replacing ads in Roku Os, what devices are affected, why Roku decided to use self -Playing ads or customer reaction.
“Unacceptable”
The majority of the comments that Ars Technica has reviewed about the “test” of marketing has suggested that customers get rid of their Roku device if the software continues to force them to see an ad before arriving at the content they really want to see.
A user in Roku’s Community Forum He wrote: “I hope this has been a coincidence. I tasted all my Amazon boxes years ago due to this garbage. If it continues, my rokus will be the following.”
Forum users who worried that the change was permanent called the ads as “unacceptable” and “intrusive.”
If Roku increases his advertisement load on customer devices from fixed images to advertisements with moving images With soundwill prove customer limits. Some who have tolerated a static image in a careless part of their screen may not be so accepting of more distracting ad formats.
“I could accept the static announcement on the side. Forcing a strong commercial is horrible,” wrote a redditor.
As a budget transmission hardware brand, it is known that Roku pushes the limits in the ads. Roku has even gone so far as to request a patent for the technology he shows Ads about anything that connects to your TV (Roku has never implemented this capacity).
There are less intrusive intelligent TV platforms available in addition to Roku. But in general, it is getting increasingly difficult So that smart TV users avoid ads. All television manufacturers, Budget brands to Premiumare increasing advertisement dependence and follow-up as ways of strengthening income between the decrease in hardware prices, sales, and innovation and Increased competition.
This story originally appeared in Ars Technica.